LMVH Innovation Award 2021

The LVMH Innovation Award theme for 2021 was "The Future of Customer Experience is Here". For the first time in the competition's history, six startups received awards instead of three in the previous years. The categories vary from sustainability to employee experience to data and AI intelligence.

Lab-made Cotton

An interesting winner in the sustainability category is Galy. They grow cotton in a lab from cells instead of plants to address excess water and pesticide use in cotton production. The cotton is grown ten times faster than the farm variety. The lab-grown cotton can be grown anywhere, without being dependent on soil and weather conditions without exhausting the planet. The plan is to produce yarn to sell to clothing brands.

Galy at Fashion for Good

Bridging physical and digital worlds

Another prize winner is Aglet, a game publisher and developer founded by Ryan Mullins in 2019. Inspired by Pokémon Go, the Aglet game enables sneaker fans to earn in-game currency, compete with other players and collect limited-edition virtual sneakers designed by some of the world’s leading brands. The app offer tools so we all can design our shoes for the metaverse.

Aglet app

Live stream shopping

The winner of the 2021 LVMH Innovation Award is Bambuser, who specialized in Live Stream Shopping, Bambuser helps brands host live shopping sessions online,with influencers or sales associates. These shows are hosted natively on the brands’ websites, enabling them to own the look and feel of the experience and manage conversations, data and check-out.

Bambuser live stream shopping

You can read more about the LMVH Innovation award winners here.