Deep Dives

Vision Insights Deep Dives

Deep Dives

Nostalgia Forever

The Nostalgia Forever update highlights nostalgia as a long-lasting megatrend that offers a comforting anchor in a rapidly changing, uncertain world.

December/ Vision 2026 update

This report tracks the rediscovery of the great outdoors and views the developments affecting sports, the outdoors, and well-being as a whole. It provides insights into what brands can do to improve people’s health and well-being and offers inspiration to support people in their exploration and enjoyment of the outdoors.

August/ Vision 2026 update

Friction & Futures

The Friction & Futures update emphasizes the importance of brands considering people’s perspectives, staying attuned to evolving social values, and actively contributing to bridging societal gaps.

November/ Vision 2026 update

Price & Growth Realities

This deep dive examines the evolving dynamics of value in the context of climate change, highlighting how value shifts are redefining traditional growth concepts.

July/ Vision 2026 update

Retail Perspectives

In this Retail Perspectives report, OvN examines how being a part of society, circularity, automation and AI, and a focus on wellbeing will affect retail experiences.

October/ Vision 2025 update

Storytelling

Storytelling is evolving into a more interactive, emotional, and multi-platform practice. As we approach 2025, brands that successfully leverage these storytelling elements will not only connect more deeply with their audiences but also lead in authenticity, innovation, and social impact.

December/ Vision 2025 update

Colours SS 2025

A look at the colour evolution for SS 2025 and beyond. A stronger statement of colour and the accompanying emotions and associations.

September/ Colour Flow 2025 update

Home & Living

In the Colour Flow 2025 update OvN explores the home as part of a system. By asking bigger questions, such as ‘What is a house?’ ‘What does it mean to live on Earth?’ and ‘Can we dream of a better way of living together?’ a vision of the home as a connected ecosystem emerges.

November/ Colour Flow 2025 update

Drivers of global change: Youth Culture

In this Youth Culture report, OvN examines Alpha’s reactions to the struggles of previous generations and their influence on digital culture.

August/ Vision 2025 update

Health & wellbeing directions

Interior, products, and clothing ultimately compose how we live as human beings. In this Colour Flow 2025 update, we dive into qualities that can enhance human behaviour and emotional wellness for everyday life.

Juny/ Colour Flow 2025 update

What is next in the world of design?

As we look ahead to the future of design, colours and materials, Milan Design Week 2023 shows how we are slowly progressing towards more sustainable practices and how technology has a large influence on materials, colours and products.

May/ Colour Flow 2025 update

Early Colour 2025

The five colours of the Early Colour 2025 update want to direct us to a positive future that is slowly unfolding.

January/ Colour Flow 2024 update

Digital Economy

The digital economy drastically changes how we buy and communicate, ultimately determining our value system in day-to-day life. This report provides key insights into the future of the digital economy.

December/ Vision 2024 update

Material Innovation

Material innovations come from biotechnology, combining future technologies with craft thinking and radical engineering to create materials that combine minimal impact and great performance.

November/ Colour Flow 2024 update

Natural Living

A conscious and sustainable lifestyle will change our habits, diets and the way we think about wellbeing.

October/ Vision 2024 update

Colour SS 2024

A look at the colours for SS 2024 and beyond. Sixteen new colours for Spring/Summer as an extension of the colour palette of Colour Flow 2024.

September/ Colour Flow 2024 update

Future Values

Consumer values are human values. How are future developments changing human values and beliefs?

August/Vision 2024 update

Regional Colours

A deeper dive into four different regions to identify the local future colour directions.

July/Colour Flow 2024 update

Pioneers of Change

Who are the pioneers that are setting new standards and that are creating the paths to the future?

June/Vision 2024 update

Early Colour 2024

Colour pre-view for 2024, an early colour indication for the year ahead.

December/Colour Flow 2023 update

Disruptions & Risks

The 2020s will mark a decade of turmoil and be a period of change, transformation and disruption.

November/Vision 2023 update

Drivers of global change: Asia Pacific

An analysis of the changing human values in the Asia Pacific region towards 2025 and beyond. Insights into the region's future as it develops its global layer and simultaneously keeps local influences.

June/ Vision 2025 update