Menswear SS 2025

Jul 20

Beyond the surface

The meaning of clothing extends far deeper than mere fabric and cut; it is an expression of one’s personality and inner world, emotions, and aspirations. Clothing transcends the superficial by embracing uniqueness and breaking free from societal conventions. Through fashion, emotions are communicated that words fail to capture, transferring stories of triumph, vulnerability, and resilience.

The traditional expectations of male roles are evolving. Men are no longer confined to rigid stereotypes, embracing the opportunity to redefine what it means to be a man in the modern world. As the boundaries of gender roles blur, men are seeking new role models and ways of expressing their masculinity. Men are on a quest to discover new role models and ways of being a man, whether they lean towards a more fluid and open expression of masculinity or identify with a more conservative approach. Beyond the surface of fashion lies a profound journey of self-discovery, where men can embrace their uniqueness and become a driving force for change in the ongoing narrative of gender roles and societal change.

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Next-gen workwear

Next-gen workwear represents a softer and more comfortable way of dressing. By blending in elements of formal dressing and traditional workwear classics, soft shiny textiles, and illustrative prints, the new look is sophisticated and relaxed. The grounding brown, beige and green colours represent a connection to nature and the city at the same time. The classics are updated by this more relaxed version of dressing, the volumes and the crafted details.

Left to right, Sculptures by Ernest Besems, Loewe, Sacai, KidSuper, Louis Vuitton, White Mountaineering, Wooyoungmi

Shadow dressing

A dark and protective look, intertwining the essence of dark camouflage with being an independent spirit. Staying in the shadows while confidently charting one’s own course in life. It reflects a spirit that prefers the sidelines, choosing autonomy and independence. Individuals cloak themselves in a dark black aesthetic, symbolizing resilience and self-reliance.

Left to right, Balenciaga, White Mountaineering, Undercover, Emporio Armani, Marine Serre, Luu Dan, Painting by Christopher Batten

Sharp suiting

Sharp suiting breaks from conventional norms to a progressive approach to formal dressing attire. These suits celebrate male elegance while acknowledging the transformative power of finely tailored garments. Adding shorts, wide pants, and low-cut vests redefines the essence of formal dressing.

Left to right, How to be a Bloke by Austin Fischer, Marc Jacobs, Ernest W. Baker, Emporio Armani, Etro, Denzil Patrick, Louis Vuitton

Sweet nostalgia

Sweet nostalgia embraces the connection between clothing and emotions to evoke cherished memories and moments of the past. With its retro check and stripe patterns, friendly colours, and naive animal prints, it artfully transports individuals to simpler times. The delightful interplay of these elements allows sweet nostalgia to combine recollections, leaving its wearers immersed in a world of reminiscence and referencing.

Left to right, S.S. Daley, Wales Bonner, S.S. Daley, Dsquared2, Loewe, Bode, Bear and Human by Zhao Lin

Lightness of being

A desire to convey a sense of lightness, freedom, and authenticity through clothing, symbolizing a lighter and softer approach to life, a feeling of ease, liberation, and genuineness. The fabrics are lightweight and practical, while the colour palette embraces smooth transitions, promoting fluidity and a liberating sense of self-expression in loose-fitting garments.

Left to right, Ondina II by Fabrizio Corneli, Zegna, Prada, Emporio Armani, Emporio Armani, Hed Mayner, Zegna

Shine

Challenging traditional gender norms by embracing glitz and glamour in men’s clothing, promoting individuality and self-assurance in style choices. By fostering the celebration of individuality and self-assurance in style choices, it empowers to break free from societal expectations and embrace unique identities. A new era of self-expression and exploration of fluidity.

Left to right, Charles de Vilmorin, Loewe, Vetements, Hed Mayner, Wooyoungmi, Threeasfour,

Self-Reflection by Grégoire A Meyer

Fluidity

The calming and versatile nature of blue colours, symbolizing adaptability and a gentle approach to personal style. Tie dye and ombre effects create a sense of movement as varying shades of blue seamlessly blend into one another. Be like water, reminding us to navigate through life with ease, mirroring the inherent beauty and focussing on the balance found in the world around us.

Left to right, Boyhood, life with full attention by Elena Blanco, Feng Chen Wang, White Mountaineering, MSGM, Louis Vuitton, Feng Chen Wang, Feng Chen Wang

For the senses

A focus on the sensory experience of clothing, using textures and colours to evoke emotions and engage the senses, emphasizing the importance of how clothes feel. A new sensitivity where the interplay of new textures and colours is deliberately chosen to evoke a range of emotions and sensations. It explores the exaggerated and luxurious textures of knitted fabrics inviting us to touch. Fabrics are loose and coats seem to float, the sound of the fabric adds to the overall sensorial experience.

Left to right, Dries Van Noten, Etro, Koche, Luu Dan, Givenchy, JW Anderson, Hide Your Backbone by René Korten