Design Directions

Beauty means knowing your uniqueness and being yourself. Hair as identity and as a connection with the natural and spiritual.

Beauty products shift away from laboratory to home made. 

Radiating, vibrating, glowing, beaming.

Memories and smell are related, a scent can give a sense of belonging.

Beauty products that are inspired by the abstract precolonial sculpture, myths, magic, sacred geometry, the wisdom of nature, seeds, cells and spores.

Charcoal as an ingredient.

Colourful packaging, collage techniques.

Food and plants as the only medicines to take for our health. 

Uniqueness

Memories

Waterless

Glow

Left to right

Debra Shaw, photo by Campbell Addy

Hand soap by Hai

Adonis Bosso by Kasheem Daniels

Eating food is a ceremony. Food is a dynamic part of the living processes of the Earth that is in flux.

Traditional food ways and indigenous ingredients from some of the oldest civilisations become popular. 

Wood-fire cooking.

Revitalise ancient approaches to farming, restore our connection with the soil and the food we eat.

Simple and understated food, acor, chestnuts, hazelnuts, raw and pure ingredients. Smaller portions with lots of flavour. Healthy dips. Away from sweet to more sour tastes. Herbs such as bergamot, sage, staghorn sumac, mustard, and mint.

Combine seemingly different worlds and flavours and emphasise the connection.

Ceremony of food

Indigenous ingredients 

Sour 

Connect

Left to right

Forageables, photo by Juliet Blankespoor

Photo by Renee Byrd

Nigerian street food by Brooklyn Suya

Dress to express, clothes as tools to make a collage of yourself allowing others to understand you.

Being free with fashion and mixing references and occasions. Exploring how you want to dress and be empowered by your own style.

A chic approach to sportswear, metallic coated materials, volume styles, two tone colours. Blending ethnic references with athletic materials.

Creating volume with sculptural adjustable shapes.

Nothing new, what can you do with unused materials.

Buyers are the new sellers and exchange their clothes online.

Tools

Being free

Chic sportswear

Nothing new

Left to right

Outfit by NorBlack NorWhite

Outfit by Xu zhi

Utopian garments by Benjamin Benmoyal

Breaking up the monotony of men’s collections, men’s clothes with a disregard for gender, accidentally unisex. Clothes-for-all design approach fuelled by a desire to want to wear everything, skirts included. 

Bold and colourful styles and prints. Ethnic patterns and techniques applied to clothing.

Shiny fabrics for sportswear.

Hats and hoodies. Loose fitting and fluid styles.

Make quantities of items at a relatively inexpensive price point. Combine complex and simple, big and bold.

Handmade, hand dyed items, limited editions, made on the spot. 

Unisex

Ethnic patterns

Hand made

Inexpensive

Left to right

Sweater by Paria Farzaneh

Outfit by Baja East

Outfit by Ruby Sterling, photo by Bennet Perez

Develop pieces that are the opposite of mass production, small scale, self-made pieces that give an object soul.

Start communicating with the world through design.

New things can only be created when others are broken down. Inspirations and materials come from buildings and construction sites. Re-used materials, products with a (hi)story.

Mixture of both more and less expensive materials. Design should be simple, affordable and available for large numbers of people.

Warm and inviting interiors that tell a story.

Small scale

Communicate

Re-use

Affordable

Left to right

Photo by Dimore Studio

Ceramics by Anne Breton

Photo by Unknown

Timber exteriors that are robust, tautly detailed, resilient to corrosive elements such as sea air. 

A return to primal and timeless forms of space with interconnected, organically shaped spaces.

Innovative spaces, underneath the ground, 

Places that are as a hidden shelter to thoughtfully contemplate.

Irregular and imperfect texture showing traces of manual construction. 

Sand-covered roofs that reduces the heat load. Low-energy, zero-emission ground source heat pump system replaces traditional air conditioning.

Create houses with spatial and material qualities at an affordable price for all.

Spiritual places

Timber

Primal

Interact

Left to right

Interactive wall installation by T Sakhi

Krakani Lumi by Taylor and Hinds Architects

City dreams by Bodys Isek Kingelez

Micro mobility, e-scooters become widespread in metropolitan cities.

Mobility that is meant to increase accessibility to education, health, economic opportunities in a safe, reliable and affordable way. Accessibility needs to be considered across social classes.

History and cultures of global cities drive them towards unique forms of urbanisation. Practically every city is defined by a fabric of history, culture and values that impacts how people move.

Locally made, low-priced, rugged cars for rough roads and the rural terrain which is found across much of the world.

Vehicles are a part of the expression of identity. Mobility can be colourful and expressive.

Micro mobility

Accessibility

Unique

Local

Left to right

Bikes and grafitti in Newtown, photo by Lebo Lukewarm

Viva, electric scooter by Gogora

Made in Africa for Africa SUV by Mobius Motors

Left to right

Dotdotdot for Enel Green Power

Art of Transformation by Imaging Research Centre

Photo found at Snakes and moon beams

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Vision 2022

Introduction

Executive summary

Framework

Image bank

Updates