4/The idea of permanence
Vision 2026 update
The Idea of Permanence
The concept of permanence is influenced by technology and the dynamic nature of data. Technology, as a force of rapid transformation, continuously evolves and accelerates beyond the pace of the world around it. In this process, contexts shift, are animated, and classified, turning into tangible representations of data, science, and meaning.
Permanence also draws inspiration from envisioning future worlds shaped by technology. This concept carries a hint of nostalgic retrofuturism—are we caught in a cycle of reimagining past visions of the future? What defines true progress, and how can technology better serve humanity and the planet? In an increasingly fluid world, technology might benefit from a touch of nostalgia.
In a constantly changing world, permanence implies that thoughtfully designed objects and ideas should not require frequent updates. They simplify and organize life by returning to design principles that have stood the test of time.
This translation from fluidity to solidity, from abstract ideas to concrete form, and from data points to meaningful insights reflects a desire to simplify and navigate complexity. The idea of permanence connects the past, present, and future, balancing the digital with the physical (IRL). It acknowledges that tangibility and fluidity can coexist, where colours are bright, reflecting vibrancy, not static but continually evolving.
Banner image, How to Hide a Mountain by Sigrid Schmeisser
Tactility and fluidity coexist, colour is not static but evolving and in constant flux.
OvN-01002 Off-line
Off-line, a light grey, embodies the idea of stepping away from the screens and devices, encouraging people to reconnect with the tangible, the physical, the here and now. It also represents a balance, a neutral zone where the digital and the real world meet.
OvN-54042 Qubit
The blue grey Qubit captures the essence of quantum possibilities, embodying the duality and potential of both the digital and physical worlds in a hue that is both calm and infinitely deep.
OvN-85004 Metaphysical
The colour Metaphysical is a deep dark blue that verges on black. It evokes the mysteries of the unknown and transcends the physical realm, inviting contemplation of the infinite and the unseen.
OvN-21024 Spectrum
Spectrum embodies the vibrant dynamism of light and radiates a full range of possibilities.
OvN-12032 IRL
IRL pulses with the vitality of life and human presence, capturing the essence of real-world energy and the warmth of human connection.
OvN-45018 Presence
The Presence colour brings the human in the loop, it bridges the clarity of data with the calm of human insight, symbolizing the fusion of analytical precision and intuitive understanding.
Left to right, Ashop Castles Etching by Toby Prest, Smartchitecture by Yida Li, photo by Purple Martin, Euphoria by Zora Kreuzer, collection by Luca Fabry, The String Collection, top by a.v Vattev, Vibram FiveFingers by Suicoke x Doublet
Colour ways
Left to right, Archipelagic Void Pavilion by Mass Studies, project by Nathan Werlen, glass sculptures by Jonas Noël Niedermann, Because the Night by Thibaut Grevet
Left to right, photo by Christina Nagel, Because the Night by Thibaut Grevet, Honeycomb pattern by Yamaha, Moon Safari Tour Air design by Antoine Jorel and Pierre Claude
Left to right, sculpture by Arlene Shechet, Rick Owens photo by Viviane Sassen, VW subbrand ID.UX, Rick Owens photo by Viviane Sassen
Left to right, photo by Elizaveta Porodina, photo by Thibaut Grevet, Loewe, jewellry by Xinyi Chen
