Colour
Future Generations
Culturally vibrant
The palette of colours identified for Future Generations is dynamic and energetic. These hues offer a fresh lens through which to perceive global culture, one that acknowledges its decentralized nature catalyzed by migration. In this evolving landscape, narratives of diverse cultures intertwine with global themes and pop culture.
These soft fresh colours, have a sense of nostalgia about them, reminiscent of childhood memories and school aesthetics. These formative experiences not only influence individual preferences but also serve as reference points for cultural and personal identity.
The diverse palette reflects the varied experiences and backgrounds of individuals globally, underscoring the richness of cultural expression, acknowledging everyones unique journey. The colours are sports inspired, from gravel for the orange Kinship colour to the blues and green of club shirts. The yellow Champion and light blue Victory tones give the palette a sense of nostalgia while the grey tone grounds it and connects it to the digital world.
Image in header, Tentatives de Bonheur by Jean Katambayi
A dynamic fusion of energetic hues redefines our perception of global culture and celebrates diverse narratives.
Future Generations
Champion
OvN-23019
Pantone 11-0710 TCX
RGB 237 237 183
The light Champion colour has a vibrant energy and vitality, it invokes a sense of dynamism and movement. This colour symbolizes winning but also embodies the spirit of the game, and team energy. The Champion tone brings lightness to materials, and breathes life into materials, evoking a sense of energy and positivity.
Left to right, Tennis Ball Exchange by David Shrigley, photo by unknown, Eve by Mark Bradford
Victory
OvN-45017
Pantone 14-4810 TCX
RGB 156 194 197
Victory is a light blue tone that has a yellow influence. It has a retro feeling to it of childhood memories. The Victory tone lends an air of coolness and comfort to materials.
Left to right, NBA ECO SZ7 Basketball by Wilson, outfit by Rassvet, photo by unknown
Emerald
OvN-43012
Pantone 19-6026 TCX
RGB 18 103 74
Emerald is a rich green tone, it is sportive and reminds of club shirt graphics and team uniforms. The colour symbolizes growth and play.
Left to right, Alice in Wonderland by Sigmar Polke, photo by Rassvet, intarsia-knit by Rassvet
Kinship
OvN-71007
Pantone 18-1343 TCX
RGB 161 88 67
The gravel tone of the Kinship colour gives it a warm, active appearance. This tone can be used as a basic or as an accent.
Left to right, Photo by When the Sun Set, photo by unknown, Aim Ev Micro 01
Civic
OvN-54038
Pantone 19-3950 TCX
RGB 56 72 131
The deep blue Civic colour absorbs the light. It is sporty and active and embodies the spirit of adventure and exploration. It has a vibrant energy to it and reflects the interconnectedness of our world, serving as a symbol of collective spirit.
Left to right, Home within Home by Do Ho Suh, Be with Me by Selby Hurst Inglefield
Mutual
OvN-84002
Pantone 15-4306 TCX
RGB 163 169 166
Mutal is a neutral grey that is a stable and balanced base colour. This grey embodies the digital age, representing the intersection of technology and creativity. Mutal grey represents the seamless integration of the digital landscape into our everyday lives. In materials, it is used as a matt finish, humble but not unnoticed.
Left to right, Lego Mondrian by Matteo Negri, Minecraft Items, photo by unknown
