Strategy
The future mundane
It is really simple; encourage exploration, discovery, and engagement with the world beyond mere convenience and routine. It is important to prioritize human creativity, meaningful experiences and to form strong, emotional connections that resonate.
It is important to understand that we all desire meaning in our lives. Trust is the foundation for meaningful connections. A brand is built upon values of authenticity and purpose. Be introspective and contribute to a fulfilling approach to life for your employees and customers. Finding beauty and fulfilment in the simplicity of everyday life is magic. Believe it and make it happen.
Highlight the value of diverse perspectives and experiences in fostering personal growth and original thought. Come together to learn a new skill and talk. Encourage open dialogue and collaboration; diverse perspectives create a richer environment.
Recognize the importance of personal attention not just in products and services but also in how you engage with people. Be humble, show empathy and understanding, human to human. The personal aspect: tailoring services or products to meet individual needs or preferences. It is all about making people feel unique and valued.
01 Connect
02 Meaning
03 Perspectives
04 Personal
Discovery
Read more
Penguin Books introduced a book vending machine at train stations across the UK, providing commuters with easy access to books. This initiative not only facilitates greater access to literature but also fosters a novel form of interaction. By placing these vending machines in high-traffic areas, Penguin Books aims to inspire a renewed interest in reading and make literature a more accessible part of daily lives. See more here
Solo travel
She She Retreats offers well-being travel uniquely crafted for women, emphasizing the importance of personal growth and self-discovery that parallels physical travel. These retreats cater to solo female travelers, providing a space for learning, independence, and introspection. They blend external exploration with internal reflection, tailored to empower women. See more here
Learn
Sewing cafe De Steek in Amsterdam serves as a space for creativity and community, connecting people through sewing and mending, with a mission to make garment making and repair accessible to all. It offers a space where people from diverse backgrounds can gather to learn new skills and share ideas. The café fosters communal learning and inspiration and emphasises the importance of sustainable and upcycled materials. See more here
Social
The Friendly Runners Club is a London community initiative that invites people to join their thrice-weekly runs, held come rain or shine. Participants can join a 10k run, catering to different paces. Post-run, members are encouraged to stay for coffee, fostering a sense of community and camaraderie. It is open to all, the club emphasizes inclusivity, ensuring that everyone, regardless of their running experience, feels part of the group. See more here