Men’s clothing
1/ Archive to the future
The concept of deconstruction both as a design principle and a method for recycling materials. This approach not only reduces waste but also encourages innovation in design, as pieces can be transformed and repurposed over time.
Layering, mixing colours and textures adds visual interest while maximizing versatility and longevity in a wardrobe.
Padded and wool materials insulate and keep you warm. Garments can be filled with natural insulation such as organic cotton, hemp, or kapok.
From bio-based fur and leather alternatives to garments made from organic cotton, linen, or hemp, it is important into diversify plant-based materials.
Deconstruct
Layers
Insulating
Plant based
2/ Future generations
Emphasizing team spirit and bonding through designs, signalling belonging and shared identity within a community. This fosters a sense of unity.
Dynamic energy through the use of bright and vibrant colours that evoke feelings of vitality and enthusiasm, reflecting the active lifestyles associated with sports and clubs.
Authenticity mixed with naivety to create a unique aesthetic, moving away from overly complex designs to simplicity and individuality.
Pay special attention to girls’ needs to support girls to stay active and engaged in sports from a young age. Designs that cater to the requirements of female athletes ensure both performance and comfort are optimized.
Team spirit
Dynamic
Graphics
Authenticity
3/ Being in tune
The artful combining of textures, from grainy surfaces to fine knitwear. Heavy materials such as canvas are being combined with soft brushed surfaces. Adventurous materiality, pushing boundaries with unexpected combinations and innovative textures.
A softer approach to men’s clothing, driven by the use of soft colours and materials. This emphasis on softness redefines traditional notions of masculinity, promoting a more relaxed style.
The use of historical references, weaving hints of cultural heritage into designs. Vintage-inspired silhouettes, retro patterns, and traditional craftsmanship techniques are reinterpreted for today’s norms.
Texture
Softness
Materiality
History
4/ The imagination revolution
Textures to add depth and dimension to garments, lasercut and fringe textures create a 3D effect.
Enter the era of 3D-manufactured clothing, where garments are woven or knitted in three dimensions allowing for precision and customization.
Deconstruction as a design criteria, made possible by advanced robotics, garments engineered from components that can be separated by material and recycled.
The development of lightweight materials that push the boundaries of what is possible. Taking away what is necessary, innovating material wastage.
