Colour
Early colour 2025
The Global Race for the Future
The colours of the global race to the future are four modest, protective and nuanced shades. They are tonal tones that represent reflection, calmness and slowing down. The colours are universal human colours, which want to express that humans are one with nature. The colours represent taking care of yourself and the environment, they symbolize mutual dependence, no one is an island and can do things alone. We need each other and must work together to shape a positive future, mixing the four colours shows how this can lead to a special outcome. The colours can be used in a casual and more dressed way. Slowing down, peace, tranquillity and the greening of the world are central to the choice of colour. The green tones also have a calming effect. The biggest task for the western world is to consume less, these colours are valid and attractive for the times to come.
Inhabit
OvN-32005
Pantone 17-0613 TCX
RGB 128 125 111
The Inhabit colour is a grounded colour, a good base for life. Being a natural tone, it combines well with other shades. Inhabit is a long-term shade, a steady tone that adapts to its context.
Left, Stool by Ateliers Romeo, photo by Skøg Design, Casa Valdes Solar Farm in Spain, Acne Studios Fall 2023
Right, PDestabilising Common Grounds by Nirit Binyamini Ben Meir
Ash
OvN-73001
Pantone 16-1106 TCX
RGB 165 151 136
The Ash colour is a greyish-brown mid-tone. It is warm yet neutral, a good colour to combine with other neutrals or a good base for brighter shades. It can be used both for rustic and smooth surfaces bringing nature and technology together.
Left, Reflective Solar energy Installation by Olafur Eliasson, Bamboo Skyscraper Concept by Edward McIntosh, Tweed by Carlisle & Co., Scheltens & Abbenes for Mutina
Right, Cerro Dominador Solar Power Plant, Chile
Essential
OvN-02005
Pantone 11-0606 TCX
RGB 242 232 218
Essential is a light neutral colour. It is a seasonless colour, cooling in summer and warm in winter.
Left, A Way of Wearing by AWOW China, Compressed Sheepswool Insulation by Thermafleece CosyWool, 3D battery by LionVolt, E-textile embedded with photovoltaic cells by Nottingham Trent University
Right, Industries by Mark Lombardi
Recharge
OvN-45012
Pantone 11-4606 TCX
RGB 216 231 231
The Recharge colour is the colour that reminds us of mist, water, ice and clean air. It is the colour of energy, essential for life and well-being.
Left, On Air at（Oil Street Art Space Hong Kong, Central Park of Ho Chi Minh City by LAVA+Aspect, Recycled glass for the Gent Waste Brick for DING, Wind Turbine by SeaTwirl
Right, Waterfront by Lacime Architects
Download the palette here
