Colour

Early colour 2025

Supercharging

The colours of Supercharging the future represent the merging of humans and machine with the emphasize is on a human future. The colours are calm and soft and not wild and free like the many creative endeavours created by AI. The colours have a reference to nature, as if they are artificial but touched by nature, energy, light, air, cells and proteins. All technology together brings innovation and the surfaces and finishes. The green/blue tone represents the living digital layer that surrounds us. The light blue adds lightness to textured surfaces. The grey is matt and spacious, a base that makes us think about technology and its relation to us humans. Last, the light yellow brings friendliness and energy to the palette. The colours are aimed at softness and comfort for people and the future.

Entity

OvN-45014

Pantone 18-4231 TCX

RGB 9 87 123

The Entity colour is an intense blue-green that represents living organisms both digital and physical.

Left, Coat by Botter, Mars Polar Sand Dunes by NASA, Nodularia photo by NASA, 4D coral by Monika Adamczyk

Right, Earth2.io

Vacuum

OvN-85002

Pantone 14-4002 TCX

RGB 202 197 194

Vacuum is a light grey tone that suggests depth and space. Because it is a neutral tone it can be a host for many other tones. In matt but also as a dull silver metallic, it represents the future, the unknown and neutral technology.

Left, Laser and stitching proto by Ecco leather, Shushu Conversational Feedback by Yuval Fein, Diagram of Haumea by Tawatchai Puntusawasdi, Emporio Armani Fall 2023

Right, Untitled” (Sagitario) (1994–95), installation planned by Gonzalez-Torres

Blueprint

OvN-45013

Pantone 13-4304 TCX

RGB 192 206 218

Blueprint is a light blue tone that feels weightless. In light materials, it seems to float and move.

Left, Photo by Kim Asendorf, Untitled 87-10-4 by Chung Sang Hwa, gradient rug by CSRugs, Jacket by Iise Seoul

Right, Songeun Art Space, Seoul by Herzog & de Meuron

Sensing

OvN-23016

Pantone 11-0618 TCX

RGB 237 233 173

The yellow sensing colour represents light. It glows and beams with optimism to make the communication between AI and humans more friendly and accessible.

Left, Photo by CAP 74024 magazine, Trial Object by Katsuhiro Yamaguchi, NVLink by NVIDIA, Floating inn Focus by Karolina Tomaszewska

Right, Digital Biology by Khyati Trehan