Design directions

Multiplicity

Health & Beauty

Redefining beauty and inclusivity in the beauty industry by breaking down barriers with role models from, for instance, indigenous cultures. Today’s role models are activists and represent their culture.

Beauty brands and customs with indigenous roots that are sustainable by nature.

Non-toxic hair and body products made by women for women. Giving back to women by donating a percentage of profits to organizations that support women’s health.

Beauty products are based on accessibility, transparency and sustainability. From fair sourcing to the creation of homemade products and to the responsible representation of people doing the work at each end.

Inclusivity

Indigenous

Donate

Representation

Left to right

Quannah Chasinghorse

Balancing Shampoo by Sisters Love

The Skin You’re In by Hanahana Beauty

Braid Better by Redbundle

Indigenous Beauty Capsule by Cheekbone Beauty and

B. Yellowtail

Kindness Bar Soap by Denolf

Food

The age-old problem of food waste can be tackled with the power of technology to find new solutions.

Cooking and baking together to support others. By selling boxes of specializations, money can be raised for those who are in need.

Be experimental and create new mixes of flavours, make what is traditionally sweet savoury and process spices in unexpected combinations. Food as a dialogue of flavours with recipes that are inspired by multiple cultures. The challenge is to find a balance.

Get to know traditional local delicacies and recipes and mix tradition and modernity in dishes. A new wave of traditional dishes with for example a vegan option for a kebab.

Tackle food waste

Food for support

Dialogue in flavours

New traditions

Left to right

Treatsure by Green is the New Black

Cookies for Ukraine by Regina

Savory basil stroopwafel by Tickets Concepts

From My Kitchen to Yours, Sole in a banana leaf

Attiéké, ‘togarashi shichimi’ and lovage by Mory Sacko Kaya Set by BreadTalk

Vallah Vegan by Kebap with Attitude

Woman’s clothing

Dress to express yourself. Materials are shiny and opulent. Shapes are expressive and strong. Big sleeves, reference to the eighties big shoulders and glamorous dressing. Gold, satin and lurex. Shimmer and express confidence and pride.

Freedom to be who you are, express personality through clothing. Storytelling to explain where you came from and where you are going.

Decorated surfaces, tactile structures and dye and paint effects. The personal expression of craft. Updated classics and layered favourites. A wardrobe curated through time, heirlooms and historical references.

Irregular surfaces, imperfect textures, minor irregularities make the materials more engaging.

Layering

Stacking

Reconsider cotton

Cultural archive

Left to right

Outfit by Rentrayage

Outfit by Sacai

Outfit by Diotima

Bodil Gerda Awa Ouédraogo by Bodil Ouédraogo

Outfit by Kolor

Outfit by Coach

Men’s clothing

Clothes are modern versions of medieval mi-parti clothing with each half of a garment made in a different colour. Split in the middle, dividing and mixing colour areas.

Designs are inspired by cultural roots, focusing on the volumes and drapes of traditional outfits and weaving stripes reminiscent of traditional crafts. Mix long coats and tailored pieces with caftans and woven striped fabrics.

Pieces are densely layered, and materials have been washed to create pilling, then frayed, painted, and hand-embroidered for dimension and texture. Fleece is splattered in paint and knits are mixed.

Artworks are translated into fashion beyond screen printing. By weaving it, the art comes to life in textiles.

Colour areas

Cultural roots

Dimension

Woven art

Left to right

Outfit by Interiot

Printed fleece jacket and pants by A. A. Spectrum

Outfits by Benjamin Benmoyal

Outfit by Mike Amiri and Wes Lang

Look by OAMC

Outfit by Etro

Living

By using discarded plastic products to create new furniture, the materials get a new lease of life.

Furniture, art and other visual and spatial expressions convey meaning. An exploration of how visual culture and the built environment can reflect repressive social and political ideologies can alter aesthetic choices.

Graphic art is mixed with furniture design, inspired and informed by the art, craft, history and mysticism of diverse cultures.

Interiors centred around the owner’s collection of furniture and art, local collections with an international flavour.

Series of interior products where each is unique and individual but together they resemble a family that has both differences and similarities.

Reuse

Convey meaning

Uniqueness

Families

Left to right

The Fan Chair by Tobia Zambotti

Patterns for Models by Bari Ziperstein

Meyhane Nazar cabinet by Ahu Studio

Dreamy Oasis by Luis Laplace

Come Together by Elly Feldstein Nielsen

Bespoke brushed-oak shelves by Giancarlo Valle

Architecture

Look upwards; rooftops have the potential to create a second layer above the city centre to increase space and accessibility.

Design based on traditional patterns for micro-unit residential development provides identity to a neighbourhood. Bright colours can add to the liveliness of a space.

Social housing projects can be irregularly shaped with different units. Smaller-sized units can make a living space more accessible. Social housing located in friendly neighbourhoods with nature, light, air, and communal green space provides quality of life too many.

Buildings that are responsive on all sides to the environment, the position of the sun and the view.

Rooftops

Identity

Smaller size

Responsive

Left to right

Rotterdam Rooftop Walk by Rotterdam Rooftop Days and MVRDV Architects

Uxolo Apartments by Two Five Five Architects

Grey Matter by Local

Pradenn Social Housing by Block Architects

Ilot Queyries by MVRDV

Technology

Engineers should start designing for women and not start from the mindset and sizes of only men.

Mix textiles and handmade skills with technology, a combination of hard and soft materials and expressions. Identity is added through embroidery, quilting, crochet and knitting. Softening makes a technological product unique; speakers let go of their solid form, and textiles can indicate cultural references.

Out of nostalgia for iPod and Apple products, old iPods are repaired and brought back to the market to listen to music independently of WiFi.

Technology companies play a role in making technology and technical skills accessible to everyone.