Design directions

Automation and digitization

Health & beauty

Virtual and physical beauty products collide. The many expressions of the virtual inspire an unnatural glow and beauty that plays with colour and light.

Beauty products connect with the crypto space with a series of non-replaceable tokens (NFTs).

Virtual people and avatars can test and display beauty products. Metahumans increasingly resemble real people; advanced technology allows skin texture to adapt to different lighting and shadows. The flawless beauty of the avatars will make people use filters more.

Beauty and virtual reality combine. Digital filters come alive in IRL. Products can be tested virtually.

AI can help people connect and understand each other’s emotions.

AI health

Beauty NFT’s

Metahumans

Flawless beauty

Left to right

AR filters on TikTok for makeup tutorials by Grace Choi

Mental Health Wellness App for Families TogetherAI

#IRLMask Vinyl snow magician by Hiroki Taniguchi

Ayayi by Burnt Wheat Technology and Aww

Multichrome by Karla Cosmetics

Crypto Cosmetics by e.l.f

Food

Agriculture is in the midst of a high-tech revolution. Almost anything can be linked to a Wi-Fi connection which provides a stream of data and knowledge which can lead to precision farming and optimizing the processes.

Robots can take over jobs and perform activities such as fruit picking and weeding. Robotics can put together fresh meals making fresh food available for more people in more locations. They can also perform well in kitchens.

Digital design pushes packaging innovation forward.

Virtual restaurants to eat together with others or make it possible for people to have the experience of eating in a restaurant on the other side of the world whilst being at home. Integrating the senses and flavours are the next step.

High-tech agriculture

Robotic kitchen

Virtual restaurants

Flavour

Left to right

Dino autonomous vegetable weeding robot by

Naïo Technologies

Sally by Chowbotics

Fat coke (Diet) by Wonwoo Lee

KR 3 Agilus by KUKA

Virtual Restaurant by Chipotle

Taste the TV by Homei Miyashita

Women’s clothing

Digital clothing influences physical fashion. The volumes and use of materials are translated into large puffer jackets, large boots, shiny materials and 3D textures. Padded trousers and close-fitting bodysuits and contrasts in weight and volume.

Layered styles of different textures and fabrics are combined. Adding elements that seem to emerge from different worlds.

Digital design makes it possible to create arbitrary styles generated by AI. This will lead to new proportions and use of materials. Random combinations of materials and references from different decades.

Workwear influences in high-tech and shiny materials. Futuristic looking outfits that stand out in the physical world.

Contrasts

Layers

Mixing worlds

Futuristic

Left to right

Space Age collection by Kay Kwok

Boots by GOOMHEO

Outfit by Roksanda

Outfit by Sunnei

Outfit by Missoni

Digital outfit by Placebo

Men’s clothing

Protective capes, hoods and balaclavas covering the entire face except the eyes, to be without identity. Wild prints act as camouflage in digital worlds. Reflective materials add visibility and create an otherworldly silhouette in the dark.

With digitally expressive clothing people can create their own identity in the metaverse. Customizable skins give the freedom to create instead of just choosing existing clothes and accessories.

Fragmented styles sewn from 2D materials to create 3D shapes. Accentuate the 3D effect of clothing through rounded cuts, seams and volume. Padded materials that add volume and accentuate shape.

Digital twins of a wardrobe as a basis for a digital persona and to generate new variations through AI.

Digital expressions

Reflective

Wild prints

Fragmented

Left to right

Outfit by Seokwoon Yoon

Ether Poderis Pants by The Fabricant

Outfit by Dion Lee

Space Age collection by Kay Kwok

Outfit by Craig Green

Jacket by Post Archive Fashion

Living

Projections and screens to show NFT’s at home. NFT’s can change through programming and be animated.

Playing with volume as the digital is translated into physical objects such as chairs and sofas. Inflatable elements create temporary structures. Different skins and covers allow objects to constantly renew their appearance.

Wild creations for interiors with new proportions, colours and materials. Non-practical sculptures that challenge and create freedom in physical design. Fantasy and creativity in interiors, mixing exaggerated textures and shapes.

Starting with digital design and working out how to recreate it in a physical form.

Temporary

Display NFT’s

Inflatable

Non-practical

Left to right

It Must Have Been the

Clams (Chair) by Misha Kahn

Nick Haramis and Misha Kahn

by Arkan Zakharov

Sofa by unknown

MONO X7 by Framed

Expendable Chair by Romain Albers

Tension Bowl by Paul Coenen

Raki Corner Chair by Champalimaud Design

Architecture

Architectural experiments are made in the spatial web to initiate a discussion about function, value, social purpose and the connection to the physical.

Digital twins of buildings and entire cities that people can visit without being physically present, as well as to test future situations and plans.

Buying land and real estate in the metaverse, as an investment or destination for people to meet or add a digital layer to a physical environment.

The possibilities and aesthetics of digital design translated into physical buildings, fragmented, curved and stretched.

Spaces that are clean and sleek with sculptural elements, practical problems from the real world are omitted. Technology is invisible and unobtrusive.

Experiments

Digital twins

Virtual real estate

Sculptural

Left to right

Virtual City by Zaha Hadid

Virtual land by Somnium Space

Valley by MVRDV

Space Architecture by Six N. Five

Digital Twin by Blockbax

Soft Life by Jack Sachs

Technology

Representations of music collections can be exhibited as works of art or shared with friends. With Music NFT’s fans are in closer contact with artists and can receive artworks and digital extras.

Technology that introduces spontaneous digital encounters with others outside your bubble. Random encounters for interaction and engagement.

Tactile is the next big thing in VR. Feeling objects and textures through haptic gloves.

The spatial web for factories and supply chains, visualizing the processes and using AI to make it hyper efficient.

The metaverse needs hyperspeed to grow and develop. It’s not just a secluded VR world. AR brings the digital into the physical world.

Representation

Tactile

Efficiency

Hyperspeed

Left to right

Bursting Bubbles by Emma Lijdman

Innovative chip technology by Flanders

Digital album artwork by Sleevenote

False Mirror training zones by Ali Eslami

Apple Gloves by Modem

Vive Flow by HTC

Mobility

Seamless connections are driven by AI. Mobility is part of the connected city to make it efficient, clean and accessible. Services are used not owned. Cars will disappear from city streets.

Robots can resemble autonomous vehicles instead of human replicas. Mobile assistants to support people in their daily life.

Projections and curved screens in-car environments. Animated colour and sound experiences.

Open-source initiatives that people can add on to and further develop, growing the ecosystem.

Web 3.0 secures ownership makes peer to peer sharing possible and makes it possible to interact with the network in real-time and share data.